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February 14, 2022
how to write a vacation rental description

How to write a vacation rental description

Vacation rental descriptions are a crucial part of the whole booking process, and the better they are, the higher your chances are of garnering more bookings. They complement the pictures and title on the listing.

Unfortunately, many vacation rental owners focus on the pictures of the property and the amenities instead of words that describe their homes. And that, my friend, is a big mistake. The words you use, as well as the way you use them, matter a lot.

Use words that create the right image in the minds of your guests. And it is not enough to make the words rhyme or make them longer than usual. You need to use them in a way that will help you sell your home, and that is what this article is all about.

So how can you write an enthralling vacation rental description? Here are our expert tips for writing a short-term rental listing description that contributes to more booking inquiries.

How do I write an outstanding vacation rental description?

Start with the basics.

The main goal of any vacation rental listing description is to get guests to contact you or visit your site. But if you want to improve the quality of your listing, you need to start with the basics. The goal of any description should be to get potential guests to take action. That’s why it’s imperative to include specific details about your vacation rental. Make sure you have a good amount of photos and details of the property, location, and amenities. Also, make your descriptions easy to read. The more text you have, the more intimidating it can be for guests to contact you.

Write a compelling title.

Every property is different. There’s no one size fits all approach. But there are a few basics you should consider when writing your vacation rental descriptions. 

A great title will pique the interest of your guests and encourage them to click on your listing. The most important part of your listing title is the first few words. You should use a title that describes your home in a way that is appealing to potential guests. 

Using different words and phrases will help you attract different types of guests. Try to be creative with your titles. The more creative your title is, the more likely it will be to catch the eye of your audience. You should check this article on how to create a catchy title.

attract an audience with your vacation rental listing description

Speak to your audience.

First of all, who is your target audience? You need to identify the type of guests you want on your property. Are they business travelers, young couples, or millennials searching for fun? 

The language you adopt in describing your vacation rental needs resonates with your target audience and connects you with guests looking for a similar property. 

Many hosts think it is best to write about their property as if they were talking to a friend. That can work, but it can also be vague and does not always tell guests everything they need to know about the property. In actuality, many hosts write for their audience, not their guests. That is a big mistake.

Add personality and character.

How you present your rental property is a huge factor in how many guests you attract. You may think you’re already doing a flawless job of describing your vacation rental, but you may be missing out on a few opportunities. The best way to market your property is with a vacation rental description. Add personality and character to your vacation home by using a vacation rental description to stand out from other vacation rentals.

Talk about the location.

The description of your vacation rental is your chance to sell your property, so be sure to use it to your advantage. Remember, your listing is competing with hundreds or thousands of other properties. 

The most effective description clearly defines both the location of a property and context. Avoid generic descriptions like ‘on the beach’ or ‘in the middle of town.’ Instead, give guests a sense of what they can see and do from your home. For example, ‘two blocks from the white sand beaches of the coast of Diani’ is much more effective than ‘on the beach.’ 

If you want to attract families, be sure to mention that your property is away from the main road to avoid traffic noise. If you are trying to attract business travelers, list the Wi-Fi and always include the number of bedrooms and bathrooms.

highlight unique selling point in the vacation rental description

Highlight the unique selling point

The most important thing here is to highlight the unique selling point of your property. So, if you are renting a luxury penthouse in the heart of the city, make sure you describe it as such. If you rent an apartment in a green area with a beautiful view, let your potential customers know about it. And if you are renting a room in your apartment, emphasize the comfort your guests will feel.

It is especially essential for vacation rentals since the price is not the only thing that matters to potential guests. They are also looking for a comfortable stay. So, let your property shine by making your vacation rental listing descriptions airy and engaging. Your selling point is how to market your vacation rental property effectively.

Talk about nearby public transportation options and parking availability.

Listing descriptions are one of the most important factors of selling vacation rentals. Vacation rental listings that include a detailed description of the property and area are more likely to sell than those lacking. That is because detailed descriptions can provide potential renters with a better idea of whether the vacation rental is right for them. 

If the property does not sound appealing, the guest will likely proceed to another property. It is especially true for vacation rentals in vacation destinations. Vacationers are looking for an exceptional experience, and they want to be sure that the vacation rental they choose is the perfect fit.

Incorporate SEO Keywords.

You have a vacation rental property on the market, but have you ever looked at your vacation rental listing descriptions? If you have not, you should. What would people search for online to see your listing? For instance, you can incorporate keywords like a short-term rental in Mombasa into the description. Let the keyword fit in. So it does not disrupt the flow of your sentences. Also, you do not need to use too many keywords, overboard may harm your writing. SEO stands for search engine optimization. It is the process of making your listing more visible to search engines.

Be Honest and Open

Guest want to know what they are getting before booking a vacation rental, envisage them and provide an honest answer. 

Vacation Rentals FAQs by Guests

Here are some of the questions guests may have in mind:

  • How far from the beach is it? 
  • How many beds and bathrooms is it?
  • What is within walking distance?
  • How many people can stay there? 
  • Where and how will I park?
  • Where is the nearest public transportation station?
  • Is there strong WiFi?
  • Is partying allowed on the property?

They want honest answers to these questions and more. If you are honest and open, you may get repeat guests and referrals.

Conclusions

Listing descriptions help set the tone for your vacation rental. So it is required to make them as unique and attractive as possible. You want your guests to be excited about your home, so you need to highlight the features that make your property stand out from the competition in not more than 600 characters. A lengthy description may bore your guests away. 

There are several content AIs, like Peppertype and Writesonic, that you can use to get started, but remember, you need to update and tailor it to your satisfaction. If you have any questions about vacation rental listing descriptions, or you would like to start creating your own, please click here to contact us. Thank you for reading, and we hope this article helps you out!

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Category: Vacation Rentals
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